NECO MARKETING ANSWERS

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EXAM TIME: Thursday 2nd June 2018
MARKETING(Obj and essay) 10:00am-12:40pm
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MARKETING OBJ:
1-10: EDEDCCCEBA
11-20: AADABBDBBB
21-30: ACEBDAEABC
31-40: BDDCCEBDCA
41-50: CAEABADCDE
51-60: CEAAEACDDC

(1a)
marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end users

(1b)
-maximise consumer satisfaction
-maximise choice
-maximise profit
-maximize consumption

(1c)
-sales promotion
-product planning and development
-risk taking
-advertising

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(3a)
Selling is a marketing function that involves determining client needs and wants, and responding through planned process.

(3b)
(i) Opening phase: is usually a result of a cold call to someone who hasn’t yet heard of you or through,about working with you.
(ii) Information gathering: is a second step when sells person is asking customers what they do,how they do it,and why they do it that way.
(iii) Proposal: the next step when sells person is giving the presentation based on the gathered information,and giving the recommendation or meaningful solution to solve there plans.
(iv) Closing the Deal: these means they see the values in your solution and you assisted the buyer to make a decision based on information you provided

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(4)
TABULATE:
Production concept:
-It assumes that consumers will favour those products that offer the most quality for the price
-It lay emphasis on the production of quality products and several brands of products
Marketing concept:
-It is concerned with the marketing management with the aim of customers orientation is to be on marketing and not selling
-It lay emphasis on what the customers really wants,how to satisfy them and how to develop on it

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(5)
-Systematic gathering
-Recording
-Analyzing of data
-Collection of data
-Decision making
-Systematic gathering: Is the collection of data from various sources to gather common knowledge of the people/customers
-Recording: Is the documentation of the data and
-Analyzing of data is when the idea,knowledge that are collected from random people are worked on by the research agents
-Collection of data: Is when the research agent use various methods to bring various ideas together from several customers
-Decision making: Is when the data are collected and analysed and are considered for usage

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(9a)
-He decides the demand of the product at that time
-He helps to make arrangement for storage facilities
-He helps to fix the price for the price for the agricultural product
-He helps to look at the quality and quantity of agricultural product to be marketed
-He helps to grade the agricultural product

(9b)
-Facilitator helps to decide where there is the demand for the processed food
-He also helps in fixing the good price for the product
-He decides on how to store the product in the case of excess
-He will decide the quality of the product
-He helps in grading of the product

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